Hi Friends,

We just finished filming season 2 of The Lazy Environmentalist. Trying to convince everyone from a professional funeral director to a Hollywood makeup artist to adopt green practices has taught me a ton about green communication.

I've learned that to persuade people to embrace change it's essential to appeal to their self-interest. Very few people will go green just to save polar bears, but many people will go green if it saves them money, makes them look beautiful, helps them outperform the competition, or gets them more dates.

I write about these lessons in my latest article on Huffington Post (see Want to Save The Planet? Change Your Green Communication Strategy). I welcome your comments. I believe it's important for the green community to openly discuss whether we're succeeding or failing as communicators and what to do about it.

Season 2 premieres Tuesday, April 20th at 8pm on Sundance Channel. If you're still catching up on season 1, two great ways to watch episodes are to download them from iTunes or stream them online through NetFlix. Also, be sure to check out behind-the-scenes coverage on our TV Show Page.

Warmly,

Josh Dorfman
Author & Television Host - The Lazy Environmentalist

P.S. I was in Park City for the Sundance Film Festival a few weeks back to do some filming on Main Street and support Brita's FilterForGood campaign. Read my account of what it's like to interview filmmakers and jump on stage to introduce one of today's hottest bands - Lady Antebellum. The music trio will play this Friday on Oprah!